We live in a digital era with unprecedented connectivity. Patients interact with several hospitals, doctors, healthcare providers before making their choice. It becomes important to provide concierge like service to patients, educate patients and drive revenues through smart marketing.

Patient Marketing Challenges:

Patients need more information. How to do content driven marketing?

Bulk SMS response is poor. What are alternate ways to engage prospective patients?

How to compete with large hospitals and specialty clinics?

How to leverage social media and mobile to reach patients?

How to build a effective referral network of doctors?

SmartRx Solution

Content driven marketing both on website and mobile

Manage health camps, marketing activities effectively and track conversions

Campaign management tools to send promotions, track redemption rates etc.

Personalized transactional SMS tailored to patients - Maximize SMS marketing effectiveness

Mobile apps and patient portal that provides better patient care

Social media marketing, patient feedback

Tools to build, manage and optimize referral network

Content Driven Marketing

SmartRx Outreach provides rich ready-made content related to pre and post-surgical care, treatment plans, chronic care that can be delivered to prospective patients via website and mobile phones. The content is aggregated from different sources, validated by medical experts and authored to suit patient reading. Content driven marketing creates a positive impact for prospective patients.

Practice and Patient Insights

The solution provides insights into some of the critical questions to improve practice results such as:

What is the patient satisfaction level?

What is the patient return rates?

What is level of compliance for prescriptions and follow-up tests?

What are the results from a recent patient outreach campaign?

SmartRx provides detailed reporting to understand these patient insights and to channel the marketing and patient care efforts in the right direction.

See Also:  SmartRx Outreach

See Also:  SmartRx Engage